Keep it brief – 65 to 69 characters – 65 is best to avoid the words towards the end of your title getting cut off on Google e.g. you get a word that looks like this at the end: wor …
Sometimes you maybe able to use more characters before Google starts to cut off any letters. However, sticking to this limit also helps to ensure that you don’t “stuff” too many keywords, words and phrases into the title, which can sometimes work against you on Google.
Title tags are generally considered to be the most important element used for SEO, so make sure each post has a different meta title tag
Most of the time, the <title> will appear as the page title in Google’s search results (and also on Yahoo!, Bing and Ask) – it will be an underlined link that people can click on:
The <title> also appears in the bar at the very, very top of web browsers:
We have found that you are more likely to get clicked on, when your page appears in Google search results, if every main word in the meta title tag starts with a capital letter
A good structure for a title tag is “Main Keyword and Secondary Keyword | Brand” -(we’ve already added the “| Boston Wedding Group” so no need to add that in again :))
If your brand (e.g. website or business name) is more important for SEO – then an alternatve structure is: “Brand | Main Keyword – Secondary Keyword”
You can also consider using just one main keyword/key phrase or just your brand name if this works better for some of your web pages
Although you are using keywords in your <title> tag – make sure it still accurately describes the content of the page (so you only get relevant visitors to your website – there is no point getting visitors if they leave your website as soon as they get there) and don’t use vague titles such as “Page 129” or “My Blog”
Write in plain English – avoid marketing waffle, but do write in a way that will catch attention
Meta description tag tips
Use 150 to 165 characters including spaces – aim for no more than 156 if you can to avoid the words towards the end getting cut off on Google
You can use less words/characters if it reads better
Make sure each page on your website has a different meta description
The meta description tag will more often than not appear as the description below the page title in Google’s search results (and also on Yahoo!, Bing and Ask) – it will be under the main underlined title link that people can click on
Try to repeat the keywords in your meta description tag that are in your <title> tag – we have found it can help increase your chances of getting clicked on when the page is shown in Google search results – but don’t force it, write for the reader first
Write in plain English – write in a way that will catch attention and be informative and interesting – make people want to click on it!
